British fast fashion brand Missguided has introducing a new range of mannequins to its London stores — and they’re not your average posers.
Their real-girl mannequins have natural body features, including stretch marks, vitiligo and freckles, and rep a diverse range of ethnic backgrounds.
They’re part of Missguided’s ongoing mission to buck unrealistic industry standards. In December, the brand announced that it would stop airbrushing out models’ stretch marks on its website.
Missguided’s new fleet of figurines has received ample praise on social media.
“This is AH-MAY-ZING! @Missguided are killing it,” tweets Shout Magazine, a UK-based teen glossy.
“Said it once and I’ll say it a million times but I absolutely [love] @Missguided showing life isn’t like an Instagram post,” one user adds.
On the downside, Popsugar notes that Missguided’s mannequins are still pretty svelte. But hey, baby steps.